Social Media Marketing Part 1: Introduction

Alex Panagiotopoulos of Freelance MD explains basic social media functions for physicians in cosmetic medicine.

This video covers your basic Twitter account setup.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers will all benefit from learning about the newest social media marketing tactics and strategies. Social media is growing and your cosmetic medical practice can benefit from it's growth with Twitter, Facebook, Blogging and other marketing and SEO SEM methods.

Social Media Marketing: New Twitter Account Setup

Alex Panagiotopoulos of Freelance MD explains basic Twitter functions for businesses.

Twitter is growing and your cosmetic medical practice can benefit from it's growth. This video covers basic Twitter account setup for you medical spa or cosmetic practice. Additional videos will address advanced techniques to gain followers and use your new Twitter account to build your business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers are all benefitting  from  the newest social media marketing tactics and strategies on Twitter, Facebook, local search engine marketing and other social networks.

Social Media Marketing: Facebook Part 1

Part 1: How to set up your new businesse Facebook account correctly.

Alex Panagiotopoulos of Freelance MD explains basic Facebook functions for physicians in cosmetic medicine in part 1 of a multi-part training videos.

The focus of this video is on buiding Facebook pages for cosmetic medical practices but these tips and techniques work equally well for any business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers will all benefit from learning about the newest social media marketing tactics and strategies. Facebook is growing and your cosmetic medical practice can benefit from it's growth.

Social Media Marketing: Facebook Part 2

Part 2: How to set up your new Facebook business account correctly.

Alex Panagiotopoulos of Freelance MD explains basic Facebook functions for businesses looking to leverage Facebook's avalance of traffic for local business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers are learning about the newest local search and social media marketing tactics and strategies.

Plastic Surgeons On Twitter

Via KevinMD:

This issue has come up before, most recently when the New England Journal of Medicine asked whether doctors should friend their patients on Facebook.

Pediatrician Bryan Vartabedian looks further at the issue, and sees it fraught with potential risk.

He points out that sharing privileged information requires written consent. But what if the patient initiates the conversation? Some attorneys say that can imply consent, but the laws in this area are not yet clear.

Also, every communication between doctor and patient needs to be documented. Dr. Vartabedian notes that “the documentation on most social platforms isn’t detailed enough for other medical professionals or auditors to follow what’s gone on between you and your caregiver [and] let’s not forget that Twitter has a habit of disappearing after a couple of weeks.”

And perhaps most concerning is the privacy issue. When someone shares personal medical information in a public forum, like Twitter or a Facebook page, it has to potential to get indexed by search engines, making it permanent on the web.

There’s tremendous potential for doctors to better use Twitter and Facebook to interact with patients. By guiding patients to reputable sources of medical information, for instance.

But social media isn’t mature enough for doctors to provide personal medical advice to patients. Yet.