How to Write an Article for SEO Purposes

If you’re running a business that relies strongly on the internet, you’ll have to do a little bit of SEO. And a component of SEO is doing article writing for SEO purposes. There are slight differences between an ordinary article and an article that was made for SEO. SEO writing is the process of combining good quality content and proper keyword usage. In order to do that, see the steps below.

Always start with keyword research

The logical thing to do if you want to rank for keywords is to do keyword research. There are many tools available in the internet, some of them are free. These tools allow you to determine which keywords you should be using by providing you the number of searches per month, among other details.

Identify topics of relevance

Make sure to choose the topics carefully for your keywords. Lately, search engines are getting in terms of identifying which sites to give in the search results.

Write the article

Write the article like you do when writing ordinary articles. The basics still apply, providing an introductory paragraph, the content and a conclusion. Be sure to write high quality, valuable content, something which people would spend some time to actually read.

Insert your keywords

Here’s the tricky part. When you already wrote the article that’s related to your keyword, it’s most likely that you’ve already used that keyword. Make sure though that you haven’t used the keywords too much because it might trigger some spam filters. Instead of repetitively using the same keywords, it would be good to replace them with what we call ‘cousin keywords’. That way, you get to increase the relevance of your topic without being labeled as spam.

Don’t forget to link back to your site

A good practice when writing the article is to make sure that it links back to your site. If you’re writing for your site content, a common practice would be to link back to your home page or perhaps another page in your site. That way, readers can easily navigate through different contents of your site. However, linking to different sites isn’t necessary for your own content.

On the other hand, if you’re writing for article submission (another common practice for SEO), it’s important that you don’t forget to insert the links to your site. Otherwise, the content you wrote will just be good for reading and gives you no benefit in SEO perspective.

Linkbuilding Strategies For Increasing Your Website Presence

It is very important to increase your website presence through linkbuilding. Not only does it increase your readers, it also increases your chances of making money in the internet.

In order to increase your website presence, you need to do linkbuilding. Below are some linkbuilding strategies that will certainly be helpful to you.

Submit Articles. Submit articles on your niche topic and submit it to article directories for backlinking. Aside from getting links back to your site, you also get a lot of readers should people stumble on those articles. These articles are good sources of links as well as visitors.

Squidoo Lenses. Similar to submitting articles, create Squidoo lenses with links to your site. It only takes less than 20 minutes to create one. Another site similar to Squidoo is Hubpages.

Social Media Profiles. With Social media running rampant in the internet today, it only makes sense to make use of these opportunities to create links for your site. Places where you can create those links are through your profile pages.

Social Bookmarking. Another way to get your site noticed are social bookmarking sites. These sites are mainly for creating bookmarks across the web for sites that are interest the user.

Blog Creation. Because of the abundance of Web2.0 sites that can have you easily setup your own blog within 20 minutes, that's only short of telling that you can have your links published for free. Though these sites are not exactly created for this purpose, it's certainly one way of taking advantage of this opportunity.

Use signatures in forums. Forums have an option to use signatures when signing into forums. Most would use quotations, sayings, or catch phrases. In this case, instead of using those things, use a link instead to your site. That is if HTML tagging is allowed.

If you really want to improve your website presence, make sure to create links and create a lot of them. After all, you can never get enough links.

How To Promote Your Website SEO Efforts Offline

When we talk about SEO, the first thing that comes to mind is the internet. After all, the Website SEO means Search Engine Optimization. Now, here I am sharing tips on how to promote your SEO efforts offline. Consider the irony in that.

As a matter of fact, supplementing your online strategies with offline strategies are actually very helpful especially if you're running local businesses. It may be a different thing for international retailers. However, if you're running a medical spa in LA, or perhaps a clinic in Chicago, having offline strategies may actually benefit you a lot.

Here are a few tips for promoting your SEO efforts offline.

Use offline advertising to promote your web presence. Aside from advertising the name of your company in local publications, you can include your online accounts as well to increase your internet presence. By posting your Facebook or twitter accounts, you'll be able to give readers easy access even when they're not using a computer.

Ditch the traditional Business cards. Another way to say it would be, make your business cards online friendly. If a traditional business card should contain your name, your company, your position and your number, these days, you should consider putting in your website and social media accounts as well. In a way, it is also a form of advertising. You can even use those cards as means of promoting different events that you have.

Use your Car for advertising. Have you ever seen cars that have all those company logos plastered on their sides and even their windshields? Well, this is a milder version of that. By availing of custom car stickers, you can convert your cars into a mobile billboard.

Be Creative. At this day and age, you'd be surprised at the next gimmick that can be proven effective. Use games, use technology, use whatever resources you can.

Website SEO: Black Hat Or White Hat?

Everybody wants to be placed at the top of every search engine. So how does one do it? What we'll talk about today is to help you develop a sensible strategy in promoting your website.

Have you ever asked yourself, how does a search engine choose which one goes at the top?

The truth of the matter is, every search engine has their own "top secret" formula or algorithms to calculate whether you should go at the top. There goal is to provide the most relevant, up-to-date pages for every search query. In order to do this, they are continuously battling against SEO experts who would seek to turn the favor into their clients.

Black Hat and White Hat Website SEO

There are basically two strategies in getting on top, namely Black Hat and White Hat. White hat is the kind of Website SEO that search engines approve of. It is by providing quality, relevant, and timely information.

Black hat on the other hand refers to strategies that try to circumvent that and is a why synonymous to cheating. Black hat strategies can work. However, these "techniques" can only work for a while since smart people at Google can figure out what you're doing and get rid of that loophole. This can even get you banned.

No one can really be certain what affects the rankings. However, there are those that have been proven time and time again. It also makes sense considering the goal that search engines have.

Quality Themed Content. This is more than just stuffing your articles with your keywords. Search engines are getting better at determining the themes where your links are at. Search engines determine the themes through "latent semantic indexing". It's another way of saying that some artificial intelligence is capable of checking whether the sites that have your links have the same theme, or basically similar to your site.

All Links Are Not Made Equal

Links with the same theme as your site can have more weight than those links that come from sites that are unrelated to your site. In other words, if you're trying to promote a baking site, your links from a baking blog can have more weight than links from a gardening site.

Can Anyone Guarantee A Number One Placement?

The answer is NO! No SEO consultant can guarantee Top placement. All they can guarantee are actions that can try to get you there. Not unless he owns the search engine of course.

Website SEO: Tips on On-Page Optimization

Hold your horses. Before loading up your guns and firing all your efforts toward linkbuilding, be sure to cover your bases first. Before you can send out links to your site, make sure that your site is already SEO friendly.

Here are a simple ways of optimizing your site for search engines. No, we’re not trying to manipulate the results of search engines by doing something in our site. Instead, we’re doing some things to make it “easier” for search engines.

Generate good content. Nothing beats good content. The more you have… the better. The more unique it is… the better.

Fix your Meta Tags. Though a lot would say it doesn’t do good, it’s better to do it and find out it has weight than not do it and find out that it does.

Create unique keyword-targeted title tags on your pages. If you must put your company somewhere in the site, put it at the end.

Keep up to date. Keep your site fresh by generating content on a regular basis. Fresh content adds to your sites relevancy on specific queries.

Be sure to link internally. Create your own mini-net within your own subdomains.

Always link back to your domain. Similar to linking internally, be sure that every page you have is able to link back to your site.

Use keyword-rich URLs. Instead of using numbers and dates in naming your pages, be sure to include keywords that you’re trying to rank for.

Create a sitemap. Aside from making it easier for your visitors to navigate through your site, it will make it easier for robots/crawlers as well.

Give each page one target keyword phrase. Don’t optimize a page for many keywords.

Keyword Captions. If you have photos in your site, make sure to use your keywords when providing captions.

Add widgets to your site. These tools can make it easy for visitors to share.

Widen your services to videos, podcasts, news and even social media. SEO is now more than just blue links in your site.

Optimizing your site is a must before doing off page optimization. Once you’re done with these things, you can now have fun with linkbuilding.