Website SEO Tips From A Frontdesk Client

It's great to get emails on website SEO tips from our clients like those below.

Glow Medical Spa is a Frontdesk client that came through Medical Spa MD and offers cosmetic medical treatments and services like Smartlipo, laser hair removal and Botox in Irving Tx.

Glows been a Outsource SEO client of Frontdesk for only about 30 days, but they're already making great progress and have obviously gained a much greater understanding of what their internet marketing and website SEO needs are.

Of course we just got copied on the email that this physician sent to their website developer, but it's clear that this is one MD who understands that the internet is where the future of his medical spa is.

Here's the email.

As I mentioned to you before I have begun working with a med spa Internet marketing group that specializes in SEO. We are working on such things as blogs, social media, pod casts, and back linking to aggressively increase our Internet presence. Their name is Frontdesk SEO and I am working with Alex and Laurie. I am writing this to you to serve as an introduction to them. Obviously much of what you and they do overlap with respect to Glow and they may need to work with you in some capacity in the future. Their emails are included above.  Certainly most of what we ask you to do will come through me, but I still want you to be aware of them if there is any need for communication between you.

Currently we have come up with a few things that I would like to accomplish as near term goals.

1. It appears that a site map will help a lot with web crawlers and bots in indexing our site. We need to have one created. I see that there are some automatic site map generators. If they are appropriate, they may save some time and effort. Let me know what you think.

2. I have registered for google analytics and we need to install tracking code on each page of our website immediately before the </body> tag to aid with that. Instructions from Google are as follows:

3. Would you please let me know the key words and tags that we are using for each page. I would like to carefully comb over them and refine them for our purposes.

4. I now understand that a static website does not generate as much interest with search engines as one that changes regularly. To that end, I would like to incorporate my med spa blog within the website. From Frontdesk "Jeff suggested that for optimal results, we host the blog on your website. Can you ask your webmaster about her preferred method for doing so. It is pretty straight forward to embed a blog on a website (many ways to do it), so whatever method works best for her is fine with us." Perhaps you can come up with a way for me to upload blogs without having to bother you weekly to do so.

5. We have created a Facebook fan page. I would like to create a link specifically to that. The text for that should emphasize the frequent prizes, give aways, and beauty tips.

6. The following is some text that I am having Alex include with all of our press releases, blogs, etc. Would you please include something like this on the contact us page. Also, I would like to include a map and a link to a map site with our address pre inserted.

Glow Medical Spa and Salon is located in the Las Colinas area of Irving. It's close proximity to Highways 183 and 114 as well as I-635/LBJ and the George Bush Tollway make it very easy to get to from many areas of the Dallas-Fort Worth Metroplex. It is just a half hour drive from Fort Worth and less from other surrounding areas such as Grapevine, Coppell, Mid-Cities, Lewisville, Arlington, Grand Prarie, North Richland Hills, Hurst, Euless, Bedford, Southlake, North Dallas, Plano, Frisco, Carrollton, Addison, Farmers Branch, Richardson, and Garland.

7. Under the book a party page would you please add a heading for med spa parties.

These are the things that have come up as most important in my discussions with Frontdesk. If you have any other suggestions, I would welcome them  Thank you so much in advance.

This email has had identifying information removed.

Smartlipo in Irving Texas?

One of our fantastic clients is Glow, a medical spa that offers IPL, laser treatments, Botox and Smartlipo in Irving Texas.

All medical procedures performed at Glow are under the supervision of Rizwan H. Bukhari M.D.

Dr. Bukhari attended Johns Hopkins University, Southwestern Medical School and trained as a general surgery resident at St. Paul Medical Center in Dallas as well as a vascular surgery resident at the University of Cincinnati in Ohio. Dr. Bukhari is a board-certified vascular surgeon who has extensive experience in inectable cosmetic therapy and has published work on vein schlerotherapy.

Glow is a perfect client. They know enough about what the need to know that it's a job for experts, and they know enought about what they want to make our job much easier.

Over the next few months you can expect to see Glow's internet presence and search engine rankings rise. (Dr. Bukhari will be able to log in to  his Frontdesk account and watch this in real time of course.)

While plastic surgeon PPC campaigns have their place. SEO is a lasting presence that gives over time.

Shmula

Shumla, Pete Abilla's blog give his take on technology, business, operations, The Toyota Production System / Lean Manufacturing, Six Sigma, Queueing Theory, operations research, building software, the customer experience (especially ethnography and design thinking and word-of-mouth marketing), and you’ll see bits of family stuff too.

This blog is a personal blog.  Despite that fact, the articles on this personal blog have been quoted by the Asian Development Bank, CIO.com, PCMAG.com, Harvard Business Review, Internet Retailer, & have been used at leading business schools such as The Harvard Business School, The University of Virginia Darden Graduate School of Business and Carnegie Mellon University.

Website SEO For Medical Spas

Medical Spa MD (who by the way uses Frontdesk SEO) is launching a great new series of website SEO videos for plastic surgeons and dermatologists who own or operate medical spas.

Here's what Medical Spa MD says about the series:

Since we get a lot of inquires around online marketing and conversion, I'm planning to do these as something of a regular series that breaks down common mistakes and how to implement some simple tactics that will improve your search engine rankings and visibility, and your site's conversions.

If you've got any questions after watching the video, please post a comment and I'll try to answer it there, and address it in future videos. The goal is that these will start out fairly broadly, but get much more specific. After watching just a few you should be much better equiped to make better decisions that could really impact your business.

And of course, Medical Spa MD includes a link to our free website SEO reporting tool.

New User Manual & SEO Answers

Hey! We've added a new area that includes a new user manual and FAQs for Frontdesk SEO sofware.

Getting Started (2 entries)

Step-by-step guide to getting started with Frontdesk SEO.

• Setting up your Frontdesk SEO account.

  modify remove

• Selecting the best long tail keywords for a local business.

  modify remove

modify remove add question

Linkbuilding (2 entries)

Best practices & answers for building relevant back links to your web site.

• Why use link building software?

  modify remove

• How do I create a link in HTML?

  modify remove

modify remove add question

Website Optimization (1 entry)

Best practices for optimizing your existing web site to make it search engine friendly.

• What Should My Site's URL Structure Look Like