Social Media Marketing: Facebook Part 2

Part 2: How to set up your new Facebook business account correctly.

Alex Panagiotopoulos of Freelance MD explains basic Facebook functions for businesses looking to leverage Facebook's avalance of traffic for local business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers are learning about the newest local search and social media marketing tactics and strategies.

Frontdesk SEO Tour Video

You're just 60 seconds away from SEO success!

Select you interest in Frontdesk's do-it-yourself SEO software,  or use our SEO experts to oursource it.

We've added a new video quick tour of exactly how easy it is to use our SEO sofware. (Of coures it's even easier if you outsource your search engine marketing to us.

Free SEO Website Report

Our Free SEO report is now live!

A free SEO website report from Frontdesk SEO lets you know how your website is ranking on the search engines.

Frontdesk SEO offers do-it-yourself search engine marketing software for businesses who want to use their existing staff—hence the 'frontdesk' monkier—to build search engine rankings, increase visibility for their potential patient population, and drive traffic locally.

Frontdesk has a free SEO report that can give you a feel for how well you're doing in the cut-throat competition online.

And, if you really want to dominate your local market, Frontdesk offers outsource SEO packages that's unique, combining monthly phone interviews, press releases, social media, blogging and article distribution to give you some serious marketing power.

Deeplinking SEO

Building deep links to your website

Another crucial element to incorporate into your link building is making sure that you deep link – this means that you must link to the inner pages of your site as well as the home page. This will not only rank multiple pages of your site but the effect of this increases Google's 'love' for your site - this is because the linking will look so much more natural than 100 links going to the home page and not 1 single link going to the inner pages - see what I mean?

THis is always the case. If your site is about actors headshots or lead capture then clearly you will have a large proportion of links going to your home page. But, you might have a number of review pages on your site and this is where you should be deep linking. Build links to your inner pages (choose your money pages such as review pages or product recommendations etc) and you’ll see the search engines giving more authority to your site over time.

Aim for no more than 60% of your links to be built to your home page and the remaining 40% to go to your inner pages. Perhaps even 50:50 as a ratio.

SEO + Page Ranking

From SEO Moz:

The following ranking factors were rated by our panel of 72 SEO experts.

Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.

These guys know their stuff and this info is worth knowing.