Why is SEO Necessary?

SEO, or Search Engine Optimization is today among the fastest growing marketing strategies.  A lot of business owners are trying to their revenues by offering their services and products in the internet. It’s getting very important to market yourselves properly in the internet.

Here’s why SEO can be a critical factor in marketing.

Many business owners believe that merely having an online presence is enough. So they set up a Facebook page, perhaps a twitter account and pay for a site hosting for their own website and call it a day. Unfortunately, that’s not enough to get you in the search pages. For search engines to get you at the top of the rankings, you’ll need to be referred to by other sites, preferably by other ranking sites.

The traditional marketing method, such as using paper media or television can only reach a limited number of people due to various reasons. It may be readership popularity, business markets or simply brand recognition. What’s worse, the more you spend on traditional methods, the higher your costs will be.

SEO, which is also a form of marketing method, if utilized correctly, can give you the benefit of worldwide audience at minimal costs.

To market your business, you can try telemarketing, running ads on TV or on paper. However, with SEO within your arsenal, once you reach the top of the search pile, anyone who is searching for your particular service will have access to your site. Even if they’re using different search engines, it will certainly increase your business a lot more.

If your business considers your website as your engine that drives you to success, in that context, you can consider SEO as the oil that and an SEO Expert as the mechanic. 

DIY Or Outsource Your Website SEO?

Frontdesk has always had quite a few accounts that start with our do-it-yourself website SEO software, and then switch to use our outsourcing community. I'm asking myself why that is?

Outsourcing your SEO to Frontdesk starts at just $179 a month for five hours of dedicated work from one of our SEO experts. That's a screaming deal by the way. There are are quite a few dedicated SEO agencies that use this software for their internal teams to do exactly the same thing, but they charge $100 an hour. In effect, outsourcing those tasks to our team is like getting a 60% discount. (And that's currently the most expensive hourly account we have. The other accounts are all at lower price points per hour.)

Of course we have quite a few freelance professionals and individuals who are just starting their business... and Frontdesk is a perfect solution for all those kinds of businesses... If you have the time to commit to five, ten, or twenty hours a month doing SEO instead of running other aspects of your business.

Most larger businesses, but not all, take a look at the time/money aspects and immediately take the outsource route. Some of these also start with a DIY account.

It just leaves me wondering what the though process is for starting with a DIY account?

My best guess is that new accounts want to see the actual process, and guage how the entire process works before turning it over to us. (Of course there are a number of clients who are having thier 'Frontdesk' staff doing the SEO so that makes some sense too.)

Either way, using our DIY SEO software or outsourcing your SEO to us, we love all of our clients and we know we offer the best value and results you can get.