How To Promote Your Website SEO Efforts Offline

When we talk about SEO, the first thing that comes to mind is the internet. After all, the Website SEO means Search Engine Optimization. Now, here I am sharing tips on how to promote your SEO efforts offline. Consider the irony in that.

As a matter of fact, supplementing your online strategies with offline strategies are actually very helpful especially if you're running local businesses. It may be a different thing for international retailers. However, if you're running a medical spa in LA, or perhaps a clinic in Chicago, having offline strategies may actually benefit you a lot.

Here are a few tips for promoting your SEO efforts offline.

Use offline advertising to promote your web presence. Aside from advertising the name of your company in local publications, you can include your online accounts as well to increase your internet presence. By posting your Facebook or twitter accounts, you'll be able to give readers easy access even when they're not using a computer.

Ditch the traditional Business cards. Another way to say it would be, make your business cards online friendly. If a traditional business card should contain your name, your company, your position and your number, these days, you should consider putting in your website and social media accounts as well. In a way, it is also a form of advertising. You can even use those cards as means of promoting different events that you have.

Use your Car for advertising. Have you ever seen cars that have all those company logos plastered on their sides and even their windshields? Well, this is a milder version of that. By availing of custom car stickers, you can convert your cars into a mobile billboard.

Be Creative. At this day and age, you'd be surprised at the next gimmick that can be proven effective. Use games, use technology, use whatever resources you can.

Great Ways to Sabotage Your SEO Efforts

As a site owner, you would really feel great watching your site inch its way up in the search engine results pages. Website SEO is an ongoing endeavor and as you continue your SEO efforts, you might be tempted to do some things that may stunt your climb up the SEO ladder.

Do not be misled by marketing strategies and sales pitches that will lure you into doing the following for they will certainly be your undoing.

Black Hat SEO. Time and time again, you have been advised. Always use white hat strategies instead of black hat. I'm not saying that Black hat doesn't pay off. It does. It sometimes does. However, the repercussions of having your site banned from search engines are not really worth it. It would be a pain starting from scratch again.

Overhauling your website. With all the new "user-friendly" platforms, it's only natural for site-owners to shift from one platform to another and overhauling your website. This can be disadvantageous especially if your new site has a very different structure with your old one. In order to overhaul your website properly, be sure to make use of 301 redirects so that you'll be able to maintain the site integrity and not show off as broken links when being crawled by spiders.

Duplicate content. So you see a site that has great content and you decide to copy it. Bad move. This can certainly get you slapped back in your rankings. If you really want that content so bad, why not rewrite it? I'm not suggesting that you spin it, but perhaps you can make another version of it. There are online tools that can help you with ensuring the uniqueness of your work.

Too Few Marketing. Links, links and links. You can only do so much optimizing for your site. Optimizing your site is not going to be enough to get you in the search pages. Again, you'll need links. The more, the better. Take a proactive approach in building links for your site.

Before doing anything drastic to your site, make sure to consult Website SEOs for the best course of action. It would really be a shame to sabotage all your efforts with a few misguided actions.

The intentions are good, but when it comes to SEO, it's the aftermath that counts.

Tips About Blog Commenting For Website SEO

Blog commenting is one of the best ways of getting links for your site and a common practice for website SEO. Unfortunately, this led to blogs being filled up with crappy comments that don't even contribute to what the blog is saying.

Because of this, a lot of webmasters configured their blogs to moderate their comments before posting them. In order to get your comments approved and, more importantly, your links published, here are tips to consider.

Avoid copy/pasting. Though it is very easy to just copy and paste your comments for easier, it's not a good idea doing this because it's going to be obvious that it's spammy. Generic comments are going to be very obvious. You could also set up a template but be sure to add a few words in that’s relevant to the topic.

Spare a few seconds to read the blog. You actually don't have to read the whole thing. A simple skim of the blog will allow you to get a grasp of what they're talking about. Aside from this, what you can do is quote a part of the blog itself or someone else's comment.

Check formatting. In order for links to count, they must appear in link format. Most blogs are capable of interpreting HTML format. Remember the "<a>" tag? Use that to your advantage when commenting. However, some other sites autoformat URLs into links so you won't be able to use a different anchor text for your link. Still, the link will still be beneficial.

Choose a relevant blog. Before you do decide to comment on a particular blog, be sure that the theme of the blog your commenting on is relevant to the site your promoting. If you own a site about computers and you are commenting on a sports site, the links you’ll be putting won’t amount to much.  Even if you do get those comments posted, search engines may not put some weight in your links since the site you have links on are not relevant to your site.

Webmasters are particularly lenient when it comes to comments that actually add value to the content. So make sure that your comments contribute at least a little value to the blog.

Website SEO: Directory Submission – Do You Still Need This?

Directory submission is still one of the effective ways to get links. However, effective as they may be, they still have their problems. Nowadays, you can find small web directories that mainly exist to swindle you. You can see them as paid web directory listings.

So, are they still good? Actually, they were and they still are for different reasons. Before, they are a good venue for web advertising. People used to go to directory listings to find certain things. That is until search engines took over. Still, they have their value in terms of links. And you know what they say in order to get to the top; you need links, links and links.

In order to get to the top of the search pages, you need to have a number of links. However, not all links have the same weight. If you're operating a site on flower arranging services, it wouldn't have a lot of weight if you find that link in gaming sites.

Most directories have human editors where they scrutinize your site before posting it in their directory. This means that in order for your site to get posted in theirs, you'll need to adhere to some rules and guidelines first. This way, your site will be categorized accordingly. Search engines make use of this information to check what kind of site you have as well.

On the downside of submitting to web directories, there are a lot of web directory lists online and it's getting hard to find one that will actually provide value to you. A lot of the web directories that people go to are even obsolete, due to relying on search engines for quicker searches. Most Website SEOs would consider pagerank as a factor for choosing web directories.

Submitting to a directory listing is still considered an effective online SEO strategy. Look for a directory list that is updated regularly and has human editors. Find a directory listing that is related to your website because not all directory listings cater to all topics. Again, pagerank is one thing to consider. By doing this, you'll be able to save money and improve your profits.

Website SEO: Black Hat Or White Hat?

Everybody wants to be placed at the top of every search engine. So how does one do it? What we'll talk about today is to help you develop a sensible strategy in promoting your website.

Have you ever asked yourself, how does a search engine choose which one goes at the top?

The truth of the matter is, every search engine has their own "top secret" formula or algorithms to calculate whether you should go at the top. There goal is to provide the most relevant, up-to-date pages for every search query. In order to do this, they are continuously battling against SEO experts who would seek to turn the favor into their clients.

Black Hat and White Hat Website SEO

There are basically two strategies in getting on top, namely Black Hat and White Hat. White hat is the kind of Website SEO that search engines approve of. It is by providing quality, relevant, and timely information.

Black hat on the other hand refers to strategies that try to circumvent that and is a why synonymous to cheating. Black hat strategies can work. However, these "techniques" can only work for a while since smart people at Google can figure out what you're doing and get rid of that loophole. This can even get you banned.

No one can really be certain what affects the rankings. However, there are those that have been proven time and time again. It also makes sense considering the goal that search engines have.

Quality Themed Content. This is more than just stuffing your articles with your keywords. Search engines are getting better at determining the themes where your links are at. Search engines determine the themes through "latent semantic indexing". It's another way of saying that some artificial intelligence is capable of checking whether the sites that have your links have the same theme, or basically similar to your site.

All Links Are Not Made Equal

Links with the same theme as your site can have more weight than those links that come from sites that are unrelated to your site. In other words, if you're trying to promote a baking site, your links from a baking blog can have more weight than links from a gardening site.

Can Anyone Guarantee A Number One Placement?

The answer is NO! No SEO consultant can guarantee Top placement. All they can guarantee are actions that can try to get you there. Not unless he owns the search engine of course.