Website SEO: Tips on On-Page Optimization

Hold your horses. Before loading up your guns and firing all your efforts toward linkbuilding, be sure to cover your bases first. Before you can send out links to your site, make sure that your site is already SEO friendly.

Here are a simple ways of optimizing your site for search engines. No, we’re not trying to manipulate the results of search engines by doing something in our site. Instead, we’re doing some things to make it “easier” for search engines.

Generate good content. Nothing beats good content. The more you have… the better. The more unique it is… the better.

Fix your Meta Tags. Though a lot would say it doesn’t do good, it’s better to do it and find out it has weight than not do it and find out that it does.

Create unique keyword-targeted title tags on your pages. If you must put your company somewhere in the site, put it at the end.

Keep up to date. Keep your site fresh by generating content on a regular basis. Fresh content adds to your sites relevancy on specific queries.

Be sure to link internally. Create your own mini-net within your own subdomains.

Always link back to your domain. Similar to linking internally, be sure that every page you have is able to link back to your site.

Use keyword-rich URLs. Instead of using numbers and dates in naming your pages, be sure to include keywords that you’re trying to rank for.

Create a sitemap. Aside from making it easier for your visitors to navigate through your site, it will make it easier for robots/crawlers as well.

Give each page one target keyword phrase. Don’t optimize a page for many keywords.

Keyword Captions. If you have photos in your site, make sure to use your keywords when providing captions.

Add widgets to your site. These tools can make it easy for visitors to share.

Widen your services to videos, podcasts, news and even social media. SEO is now more than just blue links in your site.

Optimizing your site is a must before doing off page optimization. Once you’re done with these things, you can now have fun with linkbuilding.

How To Create A Facebook Fan Page – Another Tool For DIY SEO

Are you one of those that wake up and the first thing that comes to mind is opening your Facebook page? Or perhaps those that twit every single activity of your day for your friends to know?

Social Networking has certainly made its way into our daily lives. Almost all who have access to the internet go online for two reasons, personal email and social networking.

Because of this fact, millions of business owners dove into this massive social media phenomenon in order to increase their sales. Tons of businesses put up pages after pages promoting their products and services.

For a DIY SEO, putting up a Facebook page can certainly be useful since a lot of them have been gathering some authority in the search pages.

Setting up a Facebook page is very easy. Here’s how:

1. Sign up for a Facebook account. This is totally free. Some people opt to create another account solely for business purpose. We don’t want our business meddling with our personal lives.
2. Click on Advertising at the very bottom of the page.
3. Click on Facebook page (Don’t click on “Create an Ad”). In this page, it will you give you an overview of what Facebook pages are. Once you’ve read through them, click on “Create a Page”.
4. Select whether you want a community page or an official business page. Community pages are usually for those that have a cause or a specific topic in mind. However, if you want to create a page for your online business, choose the appropriate type, input your page name and select “Create Official Page”.
5. You’re almost done! You will be taken to your page. Well, basically, your page is already active but with no content.
6. Let Facebook guide you in “Let’s get started” tab to see what you need to fill in such as profile pictures, basic information.
7. You’re done! You have your Facebook page!

What To Do Next?

What else? Share, share and share! You created your Facebook page for your business. It’s time to share it so the world may now that it exists.

Update your page regularly. If you have events related to your business, you should make an effort to keep your fans (your page subscribers) updated. Keeping your fans updated also encourages them to be active in your page which will convert to more fans.

Advantages Of Facebook Pages

As you may have noticed, it didn’t cost you a thing to create this page. However, with this alone, you’ll be able to share your business with anyone you are connected to in Facebook.

Paid Advertising

Website SEOs usually participate in Payperclick campaigns. With Facebook pages, you’ll be able to do the same. You can create ads that promote your page aside from the usual “sharing” of pages. You will be able to reach out to different users by using a PayPerClick campaign.

By using paid ads, your page ads will pop up on different users’ ad sections. The number of people that ad will be shown to will depend on your ad settings.

It’s a Website SEO’s job to establish the authority of your page in the internet. Creating a Facebook Page is only one of the many ways to do that.

Social Media Marketing: Facebook Part 1

Part 1: How to set up your new businesse Facebook account correctly.

Alex Panagiotopoulos of Freelance MD explains basic Facebook functions for physicians in cosmetic medicine in part 1 of a multi-part training videos.

The focus of this video is on buiding Facebook pages for cosmetic medical practices but these tips and techniques work equally well for any business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers will all benefit from learning about the newest social media marketing tactics and strategies. Facebook is growing and your cosmetic medical practice can benefit from it's growth.

Social Media Marketing: Facebook Part 2

Part 2: How to set up your new Facebook business account correctly.

Alex Panagiotopoulos of Freelance MD explains basic Facebook functions for businesses looking to leverage Facebook's avalance of traffic for local business.

Plastic surgeons, dermatologists, laser clinics, medical spas, skin clinics and laser centers are learning about the newest local search and social media marketing tactics and strategies.

SEO + Page Ranking

From SEO Moz:

The following ranking factors were rated by our panel of 72 SEO experts.

Their feedback is aggregated and averaged into the percentage scores below. For each, we’ve calculated the degree to which the experts felt this factor was important for achieving high rankings as well as the degree of variance in opinion, estimated using the standard deviation of the contributors’ answers. Thus, factors that are high in importance and low in contention are those where experts agree the most that the factor is critical to rankings.

These guys know their stuff and this info is worth knowing.