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Monday
Jan312011

Uncover The Tips To Generating Traffic 

Nobody, and I mean nobody, loves traffic. That is if you’re behind the wheel of course. However, in the World Wide Web, everybody loves it. That is because traffic equates to money. The more traffic your site generates, the more money goes into you, whether it is through ads or purchases.

So, how do we go about creating that traffic? Are you so famous that a word from you will drive millions of people to go to a page, or perhaps buy a certain product? If so, then this article is not for you. For those who say now, here are a few steps you could take to increase your traffic.
Choose A Compelling Title.
People pick up a newspaper because of the headlines. Make sure your article has got a ring to it. Ask yourself, would you be intrigued about the article that you will decide to take the time to read it? Pick a title that communicates, that promises the potential reader what they're going to get.
Keep Up With The Times.
Be smart enough to know where you should be posting your articles. Companies don't place ads on dead-end corners. They put them in places where a lot of people can see. Similarly, choose the venue where your articles are sure to get exposure and use the right tools to promote them. A lot of people use Social Media. What's the top player? Make use of Facebook to get your article read.
Using Long Tailed Keywords
People who know what they're searching for typically search longer keywords. If you've done SEO on such long tail keywords, then there's a greater chance for you to end up in the top of the search pages. Remember, placing first on the search results will significantly drive your traffic. Just make sure that the global search for such long tail keyword is enough to sustain you. You must learn to find the balance between choosing the long tail keywords with enough traffic.
Use Positive Keywords For Your Titles
We are not referring to the keywords for your site. The positive keywords mean that you ought to choose keywords that will make your readers associate it with something positive. Take this for example: Instead of saying "learn", you may want to use "uncover" or "discover". Learn may be associated to chores while the terms uncover and discover may be associated to something mysterious or an adventure. 
Tell me, which one would you rather be reading, "Learn The Secrets Of Generating Traffic" or "Discover The Secrets Behind Generating Traffic".
Friday
Jan282011

How Many Is Enough To Get Me To The Top? 

If you're starting a website and you want to put up some content, of course, you would want to know how much it will take to get the job done. This is almost true especially if you're not the one writing your site content and outsourcing it to someone else. You would want to have a pre-calculated idea of how long it will take to get the investment back.

This is true for all types of businesses. You don't just jump into any business without first looking into how much they cost, how long it would take and most especially the ROI (Return of Investment).
Unfortunately, these types of questions have little less than complicated answers because of many variables involved, be it competition, current prices, the target market. Nevertheless, we still continue to plan for them. In the case of promoting a website, we still ask ourselves, "How much content do I need to publish before I see concrete results?"
As you may already have guessed, the truth of the matter is, there isn't a right answer for that question. All of them are dependent on a lot of variables. When it comes to promoting the site, here are the variables that you will need to consider.
Keywords. 
If you're main keyword is something that you only know, then one article may probably be enough to do the trick. Unfortunately, we always target those keywords that a lot of other people are also targeting. We call them money keywords. If you can come across a keyword that is seldom used (less competition), producing minimal content on it can surely put you on the top. Have you tried typing your name in the search engine? Check out the results.
Article Content.
Right now, search engines have been including the time you spend on pages as a factor in keeping you in the search results. If your site happens to keep the attention of your visitor for a few seconds or even minutes, then that might mean that your site has the relevant information that the searcher needs. 
Article Source. 
Most people now look into the authors and not just random pages. Some people subscribe to their favorite authors, courtesy of feeds. The more established you are as an author and the more followers you have will certainly produce an impact in your rankings.
Signatures. 
Don't forget to always link your signatures to your site. Why else would you be doing article marketing in the first place right? When it comes to SEO, links will always be your biggest currency. The location of your links will be the ones to dictate the denominations.
Consistency. 
Most site owners come up with articles (self-written or otherwise) and they do so on a continuous basis. If you happen to be working on the same product or field, your competitor will certainly have the edge over you if you decide to write one article and call it a day.
Unless Google (or any search engine for that matter) release their secret algorithms as to who goes on top of the search page, these are only a few of the factors that they consider. Their algorithms may be a secret, but it's no secret that the mentioned points above directly affect your rankings.
Wednesday
Jan262011

Change favors the bold

Change is constant. Nothing lasts forever. Such clichés are applicable when we talk about earning from the internet.
What might have worked before may not have worked today. 
Even search engines constantly change their algorithms to adjust with the times. It is the goal of every search engine to provide their users the most relevant search results.Unfortunately, there are also people who try to find a loophole with the system to make their sites come out at the top. Before, simply stuffing your pages with your keywords and stuffing your meta data with the same keywords is enough to get you on the top spot of the search pages. Now, it won't work and it will even get you banned. 
Search engines are continuously changing their ways to make their system foolproof.
Even today, they've incorporated the location of the sites for local searches. People searching for potential goods that can be bought in the internet will find that the search results give more weight to local pages. In a way, this has brought concern to international retailers. However, that is a topic for another post.
Linkbuilding In New Ways
Explore different kinds of ways of linking to your site. Exchanging links is a thing of the past. Site owners have disabled html tags in their comments section because most of the times they’re flooded with links to different sites. In some cases, they are automatically converted to “nofollow” links which do not add value to your site.
In order find new ways of linkbuilding, keep watch for new platforms that programmers develop. Before, social media had initially the purpose of connecting people with one another. Nowadays, it’s one of the most preferred venue of advertising, linkbuilding or otherwise.
If you want to get on top of the heap, then it is only logical for you to change as well. Change favors the bold.

 

 

 

Saturday
Jan222011

Incentives May Lead To Problems

One way of enticing people to join a community is to provide incentives. You may provide freebies or rewards in order to get them to sign up. This may be a good way of getting sign ups. However, if you want to entice action within your community, you this may not always be the solution.

The problem with incentives is that the moment they've received what they signed up for, they're through participating. It is better to target people who sign up because they're the type of people who enjoy participating in such community. The mentality of people who sign up because of these goes something like this. "No incentive - no action." If you're resources are limited and you don't have an unlimited amount of freebies, it may be harder for you to entice these people to take some action.
In order to remedy the situation where your list is filled up with dead leads, it is better to start at the very source - the sign ups. 
This is where the challenge comes in. Instead of enticing people with rewards to sign in, you need to persuade potential members that they are the sort of people that would join your community. It may be harder to do this. However, once you've persuaded the right people, it will be more effective compared to enticing action from the "rewards only" people.
In order to salvage what you can out of the sign ups you got from freebies, look for ways to entice them. It may not be as promising as a 100 percent conversion, but at least you've tried something to take them out of the dead end list.
A community that has no activity is a dead community. So make sure you persuade the right people to join your community.

 

Wednesday
Jan192011

Website SEO Tips For 2010

Starting a website is very easy. Getting people to go to your site is another thing. When starting a site, you may opt to send your site to some friends and colleagues. Try to build it up by word-of-mouth. However, there's nothing better than first on the top pages.

Search engine optimization is an ongoing process. You don't just create one link and expect to rank first. Unless you want to rank for keywords that generate a lot of audience, it's going to take a lot more than that.
Here are some tips that have proven to be effective as a first step to obtain higher rankings.
Research Within Your Niche
Everything starts with research. You need to do your research to find the keywords that will rank high. However, you need to make sure that these keywords fit within your niche. It would be a problem if you're trying to rank for "weight loss", which is a very popular topic in the internet, and your site is about computers.
Use Analytics
You can use free web analytics to help you choose the rich keywords in your niche. When we say rich, it means keywords that a lot of people search for. There are a lot of web tools in the internet. Some may offer membership fees and they provide additional information. However, as far as relevant information is concerned, all of them can be acquired for free. Google Adwords Tool is one example.
Write articles based on your keywords
Anybody can create links. Anyone can create a link to your site with just using your keywords. However, it takes much more effort to write unique articles that are based on your keywords. If you don't know the meaning of a word, do you go to a thesaurus, or a dictionary. A thesaurus gives you a one word equivalent while the dictionary gives you the definition of the word.
In the same way, search engines would refer people to pages with more helpful information and information can be synonymous to content. The more content you have, the more information you have. That's assuming that your content is not stuffed with just keywords.
It is not wrong to place your keywords deliberately within your articles. However, you need to maintain the balance between using the right keywords and maintaining readability of your article.