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Wednesday
Jan052011

Sharing Videos Made Easier 

In order to attract viewers to their sites, most site owners are now putting in pictures and videos. The most common videos that are being uploaded are those that are coming from YouTube. It's very practical really if you consider how easy it actually is to do it. You simply copy the link or video, and with the use of some plugin, it can be shared automatically. Your videos will load as soon as your pages are loaded.

However, there are cases where we only want to share part of the video. Not everybody has the patience to go through every 5-minute video each time a page loads. If you're only interested in sharing a part, even if it's only a few seconds, then it might not be convenient for you to share the whole video.

Luckily, there's Splicd where you can crop a video in mere seconds. Here are the steps to follow if you want to crop a youtube video.

How to crop the video:

  • go to www.splicd.com
  • paste the youtube video link
  • indicate start and end time
  • click on the button labeled continue

That's all there is to it. See how simple it was? You'll then be redirected to a page with the link that you will use instead of the youtube video link.

For those of you who want to go directly to the punchline or can't wait for the exact moment of interest, then this tool will certainly be very useful.

Take note that this is only applicable for cropping youtube videos. If you're interested in cropping videos from other sites, or videos that are your own, then you may have to resort to other means. Additionally, you can use the link you get here to other social media sites as well.

Don’t let your visitors wait. Give them what they want right away. Crop your videos.

Wednesday
Dec152010

Optimizing Your Blog For Website SEO

When You own a site, or perhaps a blog, it is important for you to allot time optimizing your blog.

By optimizing your blog, you speed the loading time of your site, and you can improve your ranking in the search pages. Yes, search engines now place higher preference to those sites that load faster. Aside from search engines, human readers also like it better compared to slow loading blogs.

In order to optimize your blog, consider the following tips:

Get rid of Stuff that isn’t used.

You may consider putting almost every known eye candy in your front page. However, the more stuff you have to load, obviously, the longer it's going to take. The best place to start optimizing your blog is to kill off elements that don't get used a lot. You can get rid of those Poll side bar, remove ad spots and you can decrease the number of photos that are loading. A simple change of loading 15 to 9 images can impact loading time as much as 40%.

Disable Plugins.

Getting rid of some plugins can have a significant factor in your blog's performance. Be wary with installing Wordpress plugins since a lot of them may not be efficiently coded and can slow down your blog. The worst it can do is make your blog unsecure. Delete plugins which you know are inactive. You can delete "recent comment" or "poll" widgets and readers wouldn't even notice the difference.

Enable Cache.

As soon as you get a lot of traffic, you will need a cache system. This will allow you to speed up the loading time.

Strip the images.

Websites are a lot nicer when there are images. Unfortunately, these greatly affect loading time. You should smush the images in order to increase speed. By smushing your images, it strips them from meta data, it optimizes compression, gets rid of unused colors from indexed images.

Improve Web Host Choice.

Having a good host is definitely one of the factors that will affect your rankings. If you have a host that's offline or having maintenance all the time, aside from losing all those times, you'll have a hard time getting indexed because your host may not be active when it is being crawled. You may have missed a critical indexing. Apart from crawlers, having a good host can also guarantee rankings especially if your host has a good environment. By good environment, we mean they host sites that aren't banned because of malicious content.

These are only a few tips to optimize your site. However, by taking note of these examples, you'll surely be in a lot better position that you were before.

 

Friday
Dec102010

Website SEO - How To Create Content That Sells

When the internet was created, its primary purpose was to share information within a wide area. Today, it has become more than that. It has become a venue where many consumers and retailers meet. It has become the world's biggest marketplace.

These days, if you want to sell something, whether they are digital products or things that are tangible, you will need to have a website. However, you can't expect to be the only one selling that specific product in the internet.

So, how do you convince people that they should buy from you and not from others? When you're making a business website, you need to make potential customers that they need what you have. In order to do that, you'll have to convince them they're lacking something and that's where you come in. You need to prove to them in a few words, or maybe more, that your product or service is the solution to the problem that they've been having.

Let's take for example beauty products. Most businesses try to convince their consumers that they will feel better and look better if they get rid of those eye bags, if they get a better tan, or if they lose those cellulites. They usually start off with stories that may empathize with the customer. These are usually stories of being laughed at, or being humiliated for so-called flaws that can do without. Once the reader customer understands what the stories are about, it's time to make the sale. The seller then explains how their beauty products can take care of the problem that you have.

Now, I'm sure it's a lot easier said than done. To help you with writing motivational content, here are a few tips to consider.

- Keep things interesting. Keep you reader from being bored by repeating the same thing over and over again.

- Humor always help as long as it is kept at tactful levels.

- Avoid repeating the same thing over and over again. Repeating something a lot of times will come as an insult to the reader's intelligence.

- Avoid using complex words. Try to use words that you would normally use in a conversation. Plain English always works better when selling.

- When writing the content, try to speak the words. It helps if you write it then way it's spoken.

Once you're familiar with being persuasive, try to back your words with emotions. Make your readers feels something, be it laugh or cry. Make them want to change themselves or simply make themselves want to be better.

Do you know now how to convince others to buy from you? If you're still not confident, try looking at the sites of those things that you bought online. Think about what they're saying or what you read. Try to imitate them. What were their words? How did it make you feel? Obviously, they did something right. You did buy that from them.

Wednesday
Dec082010

Why Businesses Turn To Social Media  

If you own a business and you don't have an online presence in social media networks, it may be time for you to start to consider having one.

According to the latest stats, people spend a lot of time in the web and approximately 23% of those are time spent in Twitter and Facebook.

Marketing agencies also keep themselves abreast with the trends of today's society. Whether it's just a post of your favorite shoes, dress or even movie, Social media takes all of that data and pools together some information that can help almost any business with their ad campaign.

Right now, almost half of the population falls under the age of 30. Almost all of which are part of an online group or network. We spent more than half of our waking time in front of computers. And this is not limited to youngsters. Even people of middle age and old age groups turn to this medium in order to connect with people.

In order to maximize your profits, you have to increase your sales and decrease your expenses. Considering that scenario, wouldn't having an online presence benefit your business? These two reasons should be enough for every business to consider going into social media.

It’s Free! Subscribing to paid advertisement in television is now getting more costly than ever. Yet, most of the advertising venues on social media border on being free. Wouldn't that be more advantageous for your business? You are able to reach more audiences through the internet depending on the medium you are in, whether it's Facebook or Twitter.

It's actually a lot more cost effective to create an online presence than it is to have your ads run across the television stations. In fact, if you have enough know-how, coupled with a bit of website SEO efforts, you can even maximize the exposure of your business.

More Audiences. You can basically connect with anyone in the world today. Though this has already been brought about by the creation of the internet, the creation of social media basically strengthened this fact. With people logging in almost every day in social media sites, there’s no telling how many people you can reach just by signing up.

So, still think resorting to social media isn't worth it?

Saturday
Dec042010

Strengthening Social Media Authority Benefits Website SEO


As you may already know, one of the primary reasons why people use the internet is because of social media. It only becomes logical if search engines make use of these sources for their rankings.

Over time, it's becoming clear that the stronger presence you have in social media, the stronger your presence becomes in search engines as well, which makes it good for your Website SEO.

However, it should be noted that it is not clear how search engines take a look at things from Twitter and Facebook in order to help the organic searches.

Danny Sullivan, the Search Engine Land Chief posted a very important article about how social media affects search engine rankings and surprisingly enough, Google and Bing gave direct answers that they do, though they didn't exactly divulge their respective secrets as to how it does affect search engine rankings.

According to Google, when an article is retweeted in Twitter, it sort of flags up as a signal and they also consider how many people shared the articles. Despite of these links being nofollow links, it clearly shows that they in fact have bearing when it comes to Google searches.

The same can be said about how they treat Facebook Fan pages. The more authoritative the crowd sharing links to your content, the better you rank in the search pages.

Bing also explains that they also look at social authority of users. They also consider the number of people following those users and add a little more weight in the links they have. In other words, Bing decides when links carry more authority by determining the person who tweets it.

In terms of Facebook Fan pages, Bing explains that if the same links is shared in both Twitter and Facebook, it is more likely to be legitimate.

So, if you really want to rise in the SERPs, it may be good to looking into increasing your authority in both Twitter and Facebook.