How To Build An Audience With Social Media

For those of you who are into social media for business, one of your priorities is by getting a lot of audience. Let's face it. Your audience is readers and some of those readers or guests will be converted into buyers. So it's only logical for you to want to acquire larger audiences.

Below are tips that you can use to help you gain more readers, followers and hopefully clients.

Publish content that is worth publishing. A lot of people publish stuff that isn’t really valuable. If you do decide to use social media as a means to put up a business, then share things that are important, that people may find important.

Start with your people who like you already. There will always be people who will respond to your posts positively (some negatively!). Increase your interaction with those that have a higher probability of responding to you. It's possible that these people also have other people following them. It's very likely that people who follow them will have something in common with you, which is another ground for branching out to other people.

Repeat The First Tip. Always keep in mind that in order to keep your readers or followers on following, you have to feed them good stuff every day. Create a daily routine that will make them want to read your tweets or posts on a daily basis. Give them a reason to follow you.

Reach out to your friend's friends. The good thing about social media is that you'll be able to connect with people who have something in common with you. It may be a hobby, a page you like, or even a friend. Having a common friend is enough for people to accept your invitation as a friend. Don't scare them off by delivering the sales pitch right after they've accepted your friendship. Build a relationship first.

Remember that social media may as well be at its infancy. There are a lot of strategies to that you can use in order to use it at its maximum potential. Still, whatever uses you may have for social media networks, it is clear that having a lot of readers, followers, or friends is a good thing.

Tips on Maintaining Professionalism on Social Media

As there are now a lot of professionals turning to Social Media for furthering their careers, they need to establish ground rules else they may be damaging their careers.

To maintain a sense of professionalism in a place where almost everything goes, here are a few things to keep in mind.

You have boundaries. Knowing that you are now using your professional and personal spaces interchangeably, you still need to define your boundaries. It's important to be careful with what you say and you need to learn proper online etiquette.

All eyes are on you. Before sending out that tweet or pressing that "publish" button, know that everyone is watching. Everything is documented within the internet. Even if you decide to delete it, it still manages its way into hard drives. Make sure to look at your posts from different perspectives. What would your colleagues think if they saw your post? What about your boss? Potential Employer?

Imitate People You Respect. This goes for online and offline. It is important to maintain a respectable character online as it is offline. Imitating people that you respect is one way of earning your own. Aside from that, you also need to respect others online. Respect begets respect.

Tweet only when sober. Things might easily pour out after a few drinks. However, it's one thing that you don't want to be doing. It's the same as waking up in the morning with a huge hangover and a short memory lapse.

Dialog with your employer. Keeping tabs on one's self is one way of improving one's self. By dialoging with your employer, you also get the sense of what is acceptable behavior...for him that is.

Social media networks are places where a simple mistake can ruin a reputation. So make sure you keep on policing yourself.

Great Ways to Sabotage Your SEO Efforts

As a site owner, you would really feel great watching your site inch its way up in the search engine results pages. Website SEO is an ongoing endeavor and as you continue your SEO efforts, you might be tempted to do some things that may stunt your climb up the SEO ladder.

Do not be misled by marketing strategies and sales pitches that will lure you into doing the following for they will certainly be your undoing.

Black Hat SEO. Time and time again, you have been advised. Always use white hat strategies instead of black hat. I'm not saying that Black hat doesn't pay off. It does. It sometimes does. However, the repercussions of having your site banned from search engines are not really worth it. It would be a pain starting from scratch again.

Overhauling your website. With all the new "user-friendly" platforms, it's only natural for site-owners to shift from one platform to another and overhauling your website. This can be disadvantageous especially if your new site has a very different structure with your old one. In order to overhaul your website properly, be sure to make use of 301 redirects so that you'll be able to maintain the site integrity and not show off as broken links when being crawled by spiders.

Duplicate content. So you see a site that has great content and you decide to copy it. Bad move. This can certainly get you slapped back in your rankings. If you really want that content so bad, why not rewrite it? I'm not suggesting that you spin it, but perhaps you can make another version of it. There are online tools that can help you with ensuring the uniqueness of your work.

Too Few Marketing. Links, links and links. You can only do so much optimizing for your site. Optimizing your site is not going to be enough to get you in the search pages. Again, you'll need links. The more, the better. Take a proactive approach in building links for your site.

Before doing anything drastic to your site, make sure to consult Website SEOs for the best course of action. It would really be a shame to sabotage all your efforts with a few misguided actions.

The intentions are good, but when it comes to SEO, it's the aftermath that counts.

Content is King!!! So they Say!

I may be going out on a limb in saying this. A lot of SEO gurus have time and time again told you that content is king. Have you ever heard the phrase "If you write it, they will come!"

Unfortunately, good content is not easy to come by. Others would say it is overrated. There's too much of them, it's very hard to come up with them, and worse, it's too expensive and time consuming to get the latest and groundbreaking news.

Converting content into returns is not very easy. Most of it is written for the purpose of using keywords. Though it may be able to catch the attention of some readers, the turn-out will always be a small percentage of the whole.

I guess you could say it isn't worth it. For some, that is.

Instead of coming up with "great content", it would be better to focus on creating connections. Social media networking or social bookmarking come are great examples of this. Instead of depending on search engines to throw readers your way, why not take a proactive approach? Stir up something, anything.

Create opportunities for members of your community to interact with one another. Introduce them, ask questions, interview them, do things that will somehow lead to more activity. This in itself helps in making unique content. Content can easily be generated especially if there are interactions. Generating content this way will make it very hard for your competitors to copy.

By doing this, you get to create a community that participates, not just read.

Anyone can google a keyphrase and just jump to the next page when they're done reading the article. They're simply guests. Anyone can be guests in your community. But I would rather have a participating community.

Tips About Blog Commenting For Website SEO

Blog commenting is one of the best ways of getting links for your site and a common practice for website SEO. Unfortunately, this led to blogs being filled up with crappy comments that don't even contribute to what the blog is saying.

Because of this, a lot of webmasters configured their blogs to moderate their comments before posting them. In order to get your comments approved and, more importantly, your links published, here are tips to consider.

Avoid copy/pasting. Though it is very easy to just copy and paste your comments for easier, it's not a good idea doing this because it's going to be obvious that it's spammy. Generic comments are going to be very obvious. You could also set up a template but be sure to add a few words in that’s relevant to the topic.

Spare a few seconds to read the blog. You actually don't have to read the whole thing. A simple skim of the blog will allow you to get a grasp of what they're talking about. Aside from this, what you can do is quote a part of the blog itself or someone else's comment.

Check formatting. In order for links to count, they must appear in link format. Most blogs are capable of interpreting HTML format. Remember the "<a>" tag? Use that to your advantage when commenting. However, some other sites autoformat URLs into links so you won't be able to use a different anchor text for your link. Still, the link will still be beneficial.

Choose a relevant blog. Before you do decide to comment on a particular blog, be sure that the theme of the blog your commenting on is relevant to the site your promoting. If you own a site about computers and you are commenting on a sports site, the links you’ll be putting won’t amount to much.  Even if you do get those comments posted, search engines may not put some weight in your links since the site you have links on are not relevant to your site.

Webmasters are particularly lenient when it comes to comments that actually add value to the content. So make sure that your comments contribute at least a little value to the blog.