Website SEM: The Truth About Group Buying

Have you logged on to an online stoe and see that the shops are offering prices at 50 to 70% discount? They all sound too good to be true right? Well, as a matter of fact, they actually are.

What’s it all about? This is a new trend of online business strategy that takes advantage of bulk buying. This strategy was actually popularized by china where buyers group together in order to have bargaining leverage.

This results to a Win-Win situation where buyers are happy since they get the merchandise at a cheaper price and the seller is happy because he gets to sell a lot at one time.

Groupon was the first one to implement this strategy online since 2008. Because of its supposed effectiveness, a lot of major players have decided to join in like Livingsocial, Tippr, etc.

Now, if you’re a service provider (or perhaps a seller), this can be a great venue for you to increase your sales.

“How will it increase my sales when I’m lowering my prices?”

The Real Purpose

Well, the truth of the matter is, this initial exposure of providing massive discounts is only the first step. The purpose of availing of this is to let consumers know of your products. With prices dropping as low as 30% of the initial cost, you can only expect buyers to rush in. Some suppliers will even go lower than that just to make sure they are totally visible in the market.

As I’ve said before, this is only the first step. The next thing that you have to guarantee is customer satisfaction.  A lot of customers are willing to come back around as full-paying customers especially if they figured out that your products are worth it.

Remember, that in order for this to be effective, you’ll need to have a quality product or service being offered. Otherwise, you’ll just be concentrating on dropping your prices. This is a losing formula.

There’s Always Room For improvement.

In order to offset your chances of having more customers, especially returning customers, make use of customer reviews. Aside from positive feedback driving more and more customers in, the negative feedback allows you to improve and possibly reinvent your products and services in order to make it better.

In short, Group buying gets you customers. Customer Reviews are for you to continuously improve.

Website SEO: Are You Using The Right Words In Your Article Titles?

Article submission has always been one of the main activities in doing website SEO. These days you see sites that offer article submission services. One of the most prominent examples is Ezine. Now, you can see other sites as well that basically offer the same service.

One of the purpose of sending out articles is to create links that would users back to us. Not to mention that search engines rank your popularity depending on how many backlinks you have in the internet. Though links may have been the most primary concern of most webmasters, let us not forget that articles also serve another purpose and that is to provide content.

You may well be able to write a good article but unless you have a good title, no one will be able to read it. So how do you choose your title? Are you using the right keywords?

Let’s see an example:

Dog Training – Though this one may be a popular title, it doesn’t really say much about the article. Your title should be able to tell the reader what to expect when they take a first glance at your title. It should be able to lure people in.

Home Dog Training – This may be an improvement over the first one because it adds another aspect of Dog Training. However, there’s still so much information about home dog training. What is it about? Let’s see the next example.

Home Training Your Dog To Stop Biting – Now this one’s a lot better. It tells the potential reader what the article is about. From the title itself, clearly it’s saying that you’ll find information on how to train your dog to stop biting and anyone can do this at home.

An article only has value if someone is able to read them. By choosing the right words, you’ll be able to win the first half of the battle. The next thing is to be able to deliver what you promised through your titles. Then again, that would be a nice topic for another post.

Why Facebook For Social Media Marketing?

All these talk about social media marketing and Facebook always comes at the top. Has anyone bothered to ask why it should be Facebook? Anyway, here’s a couple (a lot!!!) of reasons why Facebook has been the favorite choice of marketers and why it should be your favorite as well if you’re planning to put up a business or start an internet marketing scheme.

Microsoft showed a $240 Million interest in Facebook. That would mean a lot of activities and you can expect advertisers to follow.

Event Creation. In Facebook, it’s very easy to share and invite people to an event. People can RSVP through your Facebook Events as well.

The Facebook Ads. Setting up a Facebook Ad is very easy. What’s great about it is you can target people with the same interests. If you are trying to sell something about sports, Facebook has their own algorithms that will have your ads pop up on people that are interested with sports.

Facebook Pages. You can create a page, depending on the type you want, you can have a page for a local business, a fan page, a community page, so basically, it covers everything that you would want to market.

Facebook is now more popular than porn! Would you believe this? Recent surveys have shown results that college students access Facebook more than they do porn.

Very easy to share. If you have a Facebook account, you’ll probably notice how easy it is to share pictures, links, videos, and even notes. A simple share button will send to all your friends.

FBML. For those who want to put up their site inside Facebook, they now have a static HTML web page editor where you can control HTML code. FBML is actually “Facebook + HTML”.

As you can see, there may be a lot of social media networks available to you know. However, if you want to reach out to as many people as you can, you might as well get a Facebook account.

DIY SEO Tips – Article Ideas For Website SEO

Everybody knows that you need content for your site. Instead of looking at other sites and see what you can copy (for lack of a better term), here are some article ideas which can certainly help you create more content for your site.

How To Guide… If you know how to do something, write about it. It doesn’t have to be something that an expert knows. You’d be surprised at how many people would be searching guides like “how to replace a doorknob,” or “how to ride a bike.”

Advantages and Disadvantages… People like to know both sides of the coin when they’re getting something. In fact, it doesn’t have to be about things. You could talk about, “The Pros and Cons Of Backpacking.”

10 Reasons To… Compared to the article idea before this, this is much more of a one sided approach. If it were on the debate, you’d be on the affirmative side. Write about the reasons why things should be as they are or why should buy this, or why you need plenty of rest.

5 Mistakes To Avoid… Create an article that would help other people avoid mistakes that you’ve already made. Aside from having some content, you might get a lot of interaction from people that you might have helped.

The Problems With… This is a bit similar to the previous one. Well, the more you can write, the better.

Reviews… Write reviews of every product or service you know. A lot of people have made a living with this strategy alone.

Top 3 Myths about… Put a stop to people believing in things that are not true. I’m sure you already know the most common topic for this, Top Myths About Weight Loss.

Why I Love… You may share personal views about something you love. You may be able to engage in conversations with people who are interested in the same thing.

5 Secrets That… Show people the truth about something. The more intriguing it is, the better.

How To Make Money Using… This will certainly be a hit article especially if you’re showing people how to make money on something. Up to this day, people always search the phrase “how to make money”.

Just plug in your keywords and see what articles might be worth writing. As you may have noticed, this article is also an example of these article writing Ideas. To make it more obvious, this article should be entitled “10 Ways To Write Your Content”.

How To Create A Facebook Fan Page – Another Tool For DIY SEO

Are you one of those that wake up and the first thing that comes to mind is opening your Facebook page? Or perhaps those that twit every single activity of your day for your friends to know?

Social Networking has certainly made its way into our daily lives. Almost all who have access to the internet go online for two reasons, personal email and social networking.

Because of this fact, millions of business owners dove into this massive social media phenomenon in order to increase their sales. Tons of businesses put up pages after pages promoting their products and services.

For a DIY SEO, putting up a Facebook page can certainly be useful since a lot of them have been gathering some authority in the search pages.

Setting up a Facebook page is very easy. Here’s how:

1. Sign up for a Facebook account. This is totally free. Some people opt to create another account solely for business purpose. We don’t want our business meddling with our personal lives.
2. Click on Advertising at the very bottom of the page.
3. Click on Facebook page (Don’t click on “Create an Ad”). In this page, it will you give you an overview of what Facebook pages are. Once you’ve read through them, click on “Create a Page”.
4. Select whether you want a community page or an official business page. Community pages are usually for those that have a cause or a specific topic in mind. However, if you want to create a page for your online business, choose the appropriate type, input your page name and select “Create Official Page”.
5. You’re almost done! You will be taken to your page. Well, basically, your page is already active but with no content.
6. Let Facebook guide you in “Let’s get started” tab to see what you need to fill in such as profile pictures, basic information.
7. You’re done! You have your Facebook page!

What To Do Next?

What else? Share, share and share! You created your Facebook page for your business. It’s time to share it so the world may now that it exists.

Update your page regularly. If you have events related to your business, you should make an effort to keep your fans (your page subscribers) updated. Keeping your fans updated also encourages them to be active in your page which will convert to more fans.

Advantages Of Facebook Pages

As you may have noticed, it didn’t cost you a thing to create this page. However, with this alone, you’ll be able to share your business with anyone you are connected to in Facebook.

Paid Advertising

Website SEOs usually participate in Payperclick campaigns. With Facebook pages, you’ll be able to do the same. You can create ads that promote your page aside from the usual “sharing” of pages. You will be able to reach out to different users by using a PayPerClick campaign.

By using paid ads, your page ads will pop up on different users’ ad sections. The number of people that ad will be shown to will depend on your ad settings.

It’s a Website SEO’s job to establish the authority of your page in the internet. Creating a Facebook Page is only one of the many ways to do that.